Why Kuleana?

In Hawaiian, “kuleana” means a personal sense of responsibility. This value inspires our copmany to practice sustainability, support local farming and help create a cleaner, kinder, healthier world for us all. And now it defines our new line of beauty oils and other skincare products that we make here in Hawaii.


The Mission of Kuleana: To be the leading, truly natural, premium brand of beauty oil products made in Hawaii – inspiring consumers by setting the example that a sustainable, collaborative community model that interconnects agriculture and renewable energy can create a cleaner, kinder, healthier world for us all.


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